Post by account_disabled on Feb 27, 2024 20:33:51 GMT -8
Mix in a large container at least 384 pages the experience of Luca Bove , SEO, local strategist and founder of Im Evolution , and Nicoletta Polliotto , owner of Muse Comunicazione, digital marketer for hotels and restaurants. Incorporate the contributions of various professionals in the web marketing sector into the mix. Sprinkle with data, best practices, case studies and keep it in your head until you understand it. Here is the recipe for " Digital marketing ingredients for catering ". The book, written by Luca Bove and Nicoletta Polliotto and published by Dario Flaccovio editore, is intended for all catering service operators and aims to offer a theoretical basis and many practical ideas that act as a guide within the vast digital world . A world, the online one, which is often seen by restaurateurs as a duty, a waste of time if not a threat called a negative review, rather than as an opportunity. And this approximation in the online presence, this lack of investment in innovation, in the evaluation of the use of technology, in the conversion to a digital approach in communication, fuels the crisis in the sector. The book starts right here: from the state of the art of catering in Italy and the data that emerge is not comforting.
Digital Marketing for Catering Your personal recipe for online Paraguay Phone Number success? The “Chefs” Luca Bove and Nicoletta Polliotto give it to us Luca and Nicoletta's mission and the purpose of "Digital marketing ingredients for catering" is, therefore, to overturn this vision and create a digital chef capable of exploiting online tools to communicate better, acquire new customers and improve their profit . Simply put, create your own recipe for online success . We talk about a personal recipe because, as we know well, there are no magic formulas for success: there are tools to know, to be integrated together in a unique mix for each entrepreneurial activity. With the main objective and the interlocutor they have in front of the pages clearly in mind, the authors structure the manual around the 5 theses on innovation : start from the relationship with the customer , rethinking it also from a web perspective (Digital PR); rigorously real time communication (Mobile Strategy and Social Media Marketing); talk to the user, he will only become a customer if you listen to him (Branding and Brand Monitoring ); communicates with the user in his "language" (Social and Content Marketing); designs targeted communication centered on needs (Web Marketing Plan and Web Design).
Digital Marketing for catering As you can imagine, the topic is vast and the manual offers a clear overview of the opportunities offered by digital marketing. Chapter after chapter, we delve into the various techniques of online sales or communication on social networks. Ample space, for example, is dedicated to content marketing . The ability to tell a story, and therefore to produce good contents as well as good dishes, is almost a duty on the part of chefs, as revealed by the quote taken from Gualtiero Marchesi's Decalogue. “One of the tasks that do honor to the good chef is to disseminate and increase gastronomic culture, on the one hand teaching how to eat well and correctly with the food offered on the table, on the other hand instructing young people and passing the baton to those who deserve it , introducing him to gastronomic culture, which when it is truly such is a conscious experience, applied research in continuous improvement and adaptation to life". Web copywriting techniques, food photography, email marketing, local search, social networks... thus become new ingredients to talk about the passion for food and one's work even when customers leave the table. Ingredients that the digital chef is ready to transform into a successful dish, if she knows how they should be used.
Digital Marketing for Catering Your personal recipe for online Paraguay Phone Number success? The “Chefs” Luca Bove and Nicoletta Polliotto give it to us Luca and Nicoletta's mission and the purpose of "Digital marketing ingredients for catering" is, therefore, to overturn this vision and create a digital chef capable of exploiting online tools to communicate better, acquire new customers and improve their profit . Simply put, create your own recipe for online success . We talk about a personal recipe because, as we know well, there are no magic formulas for success: there are tools to know, to be integrated together in a unique mix for each entrepreneurial activity. With the main objective and the interlocutor they have in front of the pages clearly in mind, the authors structure the manual around the 5 theses on innovation : start from the relationship with the customer , rethinking it also from a web perspective (Digital PR); rigorously real time communication (Mobile Strategy and Social Media Marketing); talk to the user, he will only become a customer if you listen to him (Branding and Brand Monitoring ); communicates with the user in his "language" (Social and Content Marketing); designs targeted communication centered on needs (Web Marketing Plan and Web Design).
Digital Marketing for catering As you can imagine, the topic is vast and the manual offers a clear overview of the opportunities offered by digital marketing. Chapter after chapter, we delve into the various techniques of online sales or communication on social networks. Ample space, for example, is dedicated to content marketing . The ability to tell a story, and therefore to produce good contents as well as good dishes, is almost a duty on the part of chefs, as revealed by the quote taken from Gualtiero Marchesi's Decalogue. “One of the tasks that do honor to the good chef is to disseminate and increase gastronomic culture, on the one hand teaching how to eat well and correctly with the food offered on the table, on the other hand instructing young people and passing the baton to those who deserve it , introducing him to gastronomic culture, which when it is truly such is a conscious experience, applied research in continuous improvement and adaptation to life". Web copywriting techniques, food photography, email marketing, local search, social networks... thus become new ingredients to talk about the passion for food and one's work even when customers leave the table. Ingredients that the digital chef is ready to transform into a successful dish, if she knows how they should be used.